Contributors

David E. Zoia

As Editorial Director, I oversee much of what goes into WardsAuto.com, enjoying a ringside seat that lets me observe up close just about every facet of the industry worldwide. I have covered the...

Sep 24, 2014

Odds Are Cadillac’s New York Stay to Be Temporary

Culture clashes, cost-cutting pressures or failure to complete the Herculean task of reviving Cadillac’s image all could be drivers for bringing the brand back home....More

John McElroy

John McElroy is editorial director of Blue Sky Productions and producer of “Autoline” for WTVS-Channel 56, Detroit, and “Autoline Daily,” the online video...

Oct 13, 2014

Thermonuclear Pickup Truck Wars

This is going to be the greatest sales battle in the U.S. in 2015. Both strategies could turn out to be successful, but that’s not the way it usually works....More

Jim Ziegler

Jim Ziegler, president of Ziegler Supersystems, is a trainer, commentator and public speaker on dealership issues.

Aug 08, 2012

Opel Dragging GM Down

General Motors, even under new management and government ownership, continues to lose billions in Europe....More

Drew Winter

Drew Winter is Editor-in-Chief of WardsAuto World magazine and a Senior Editor at WardsAuto.com. He was won numerous awards for his work in both print and digital media and has been...

Dec 10, 2014

Want More STEM Grads? Kill the Stereotypes

In India, top software engineers are considered as cool as top athletes. In the U.S., software engineers could not compete with badminton players in popularity, much less baseball and football stars....More

Byron Pope

As the associate editor covering Ford I get a front-row seat to one of the most fascinating times in recent automotive history. In my more than 6  years at WardsAuto, I've witnessed...

Jun 25, 2014

Lincoln’s Biggest Challenge May Come From Within

Ford is attempting to revive the moribund Lincoln brand, pouring considerable resources into launching new products, including the MKZ midsize sedan and the MKC CUV....More

David C. Smith

Dave Smith, WardsAuto editor at large, is the founding editor of WardsAuto World magazine. He writes about numerous topics, all with a keen perspective honed from years of...

Aug 04, 2014

The Motor City Is Still the Motor City

Cars and SUVs still are manufactured in the beleaguered city, which is emerging from bankruptcy and whose population has sunk to under 700,000, one-third that of its heyday in the 1950s....More

Jim Irwin

Jim Irwin joined WardsAuto.com an associate editor in July 2011 following 27 years at the Associated Press bureau in Detroit. He primarily edits stories by WardsAuto...

May 20, 2014

No Worries, Europeans, EC’s Got Your Back – and Ears

Once enacted, the region's new noise-reduction regulation states, “The reduction of the number of highly annoyed people will be 25%.” I’ve met more than a few highly annoyed people in Europe, many of them waiting tables in Paris, and traffic noise had nothing to do with it....More

Steve Finlay

Steve Finlay is the editor of WardsAuto Dealer Business magazine and a senior editor for WardsAuto.com. His journalism career started 42 years ago as a crime reporter. A Michigan native, he likes...

May 28, 2014

As Seen in Automaker Conference Rooms

Watch-it-come-clean demos aren’t limited to TV spots....More

Christie Schweinsberg

I cover the Asian auto makers here at WardsAuto, with a primary focus on the Japanese and Korean brands in the U.S.

May 12, 2014

Carry Me Home, and Home

A Nissan NV200 arrives in the office just in time to help me with a move. How did it do? Read on to find out....More

Tom Murphy

Tom Murphy is executive editor of WardsAuto World magazine, with an emphasis on technology and suppliers. He leads selection of the Ward’s 10 Best Engines and Ward’s 10 Best Interiors...

Aug 15, 2014

Is Your Classic Car Worthy of Historical Register?

“If we had a local fruit truck from Birmingham here or local delivery truck that is still around, a local firetruck, that’s every bit as important as the Washington Monument on the national level. It’s all part of our heritage, and heritage starts local," Mark Gessler says....More
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WardsAuto editors share insights and observations on the global auto industry.

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