Road Ahead

Four Interior Nominees Crack $100,000 Club

RSS

Editors begin the selection process this week, and it will be interesting to see if the flame-red leather on the Viper or the “Magic Sky Control” sunroof of the SL roadster sparks a heated debate about whether cars of this ilk belong on our list. Ward's 10 Best Interiors will be announced April 15.

The recession must be over, officially.

What other conclusion can be drawn from the parade of luxury vehicles entering the WardsAuto parking deck in metro Detroit for the 10 Best Interiors competition?

This year’s field includes 13 luxury cars, which actually outnumbers by one the mainstream compact or midsize cars in the field.

Drill deeper into the data, and some of the luxury cars border on the exotic. There are four this year – more than in any previous year, all with pricetags over $100,000: Fisker Karma 4-door coupe ($116,600), Mercedes SL550 roadster ($124,345), Porsche Boxster S roadster ($101,070) and SRT Viper GTS coupe ($128,490). (Vote for your favorite interior among them in our poll.)

True, muscle-car loyalists probably bristle at the inclusion of the tough-talking and harsh-riding all-new Viper on a list of luxury nominees, but it belongs because it is more expensive than the other three and its interior is significantly upgraded.

This isn’t the first time cars marketed to the 1% have been in the competition. Last year, we evaluated the Porsche 911 S ($122,925), and two years ago we considered the Porsche Cayenne Turbo ($117,610) and Jaguar XJ Supersport ($111,075). None made the cut.

But to have four cars priced over $100,000 is a first for Ward’s 10 Best Interiors. Falling short of the threshold are the Lexus LX 570 SUV ($88,670) and LS 460L sedan ($83,999), as well as the Audi RS 5 coupe ($75,820) and Cadillac XTS Platinum sedan ($64,695).

Editors begin the selection process this week, and it will be interesting to see if the flame-red leather on the Viper or the “Magic Sky Control” sunroof of the SL roadster sparks a heated debate about whether cars of this ilk belong on our list.

Whether we pick the best engines or the best interiors, our process is ideally structured to place a high priority on value, which establishes a level playing field.

Believe it or not, the Chevrolet Spark has as good a chance of making the list as the Boxster – maybe even better because the little econobox can be had, well equipped, for under $16,000.

It might be hard to remain objective while tooling around town in beautifully appointed cars that turn heads and appeal to high-flying executives and rock stars.

But no matter the price tag, we won’t overlook problems with fit-and-finish, safety, ergonomics and connectivity. Some of these $100,000-plus vehicles suffered from these deficiencies, so their overall scores will fall accordingly.

Say what you want about high-volume, pedestrian bread-and-butter vehicles, but Henry Ford was absolutely right: The more you make of something, the greater the opportunity to hone the assembly processes and overall quality.

Building cars with an artisan’s hand may be romantic and require more time, but it’s no assurance that craftsmanship will be up to snuff for every vehicle rolling out of the shop.

Next year, we may have even more $100,000-plus cars.

We’ve already been in talks with Maserati and Bentley about new products on the horizon, and the Rolls-Royce Wraith will reach its first customers at the end of this year.

Unlike with Ward’s 10 Best Engines, there is no price cap for the interiors competition, which opens the door to these super cars.

As they arrive, we will comb through them the same as every other vehicle under consideration.

We will announce the Ward’s 10 Best Interiors on April 15.

Please or Register to post comments.

What's Road Ahead?

Blogs with an emphasis on technology, design and suppliers.

Contributors

Drew Winter

Drew Winter is Editor-in-Chief of WardsAuto World magazine and a Senior Editor at WardsAuto.com. He was won numerous awards for his work in both print and digital media and has been...

Tom Murphy

Tom Murphy is executive editor of WardsAuto World magazine, with an emphasis on technology and suppliers. He leads selection of the Ward’s 10 Best Engines and Ward’s 10 Best Interiors...
Blog Archive

Sponsored Introduction Continue on to (or wait seconds) ×