Jim Ziegler

Ward's Correspondent, WardsAuto

Jim Ziegler, president of Ziegler Supersystems, is a trainer, commentator and public speaker on dealership issues.

Posts in Retail Front view all

Nov 12, 2014

We’re Not Going to Take It Anymore

Some consumer car-buying website companies want to do business with the dealers they scorn....More
Oct 14, 2014

Serial Cadillac Buyer Miffed at GM’s Luxury Brand

Must U.S. luxury brands act like German counterparts to beat them in America?....More
Sep 15, 2014

Who’s Afraid of Elon Musk?

And the answer is: Just about everybody....More
Jul 29, 2014

Go Mobile or Go Home

Dealers should realize people are engrossed with their smartphones....More
Jul 01, 2014

GM Blues, Sergio Walks the Line, 97-Month Loans

Where do you begin with the telling of these crazy stories?....More
May 27, 2014

Can GM Get Its Mojo Back?

Recalls deliver body blows to potential conquest sales....More
Apr 28, 2014

Stonewall Mike Jackson Takes a Stand

The CEO of AutoNation says the largest dealership chain in the country might start generating its own sales leads, rather than relying on others....More
Mar 19, 2014

I’ve Seen This Movie Before

Another automaker faces safety allegations about what was known and when....More
Feb 19, 2014

Union Loses Second Battle of Chattanooga

The UAW vows to rise up and fight again. But it should reevaluate venturing into hostile territory....More
Jan 24, 2014

Give Jim Farley a Break

The Ford executive’s playful we-know-who-you-are comments pale in comparison to the misuse of collected data elsewhere....More
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Blogs about automotive retailing, commenting on news impacting the business of selling vehicles.

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