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Sales Day Notebook: GM Share falls to all time low.

Items of note from March U.S. Light Vehicle sales:

  • With GM reporting March sales early in the day, and the industry racking up its 19th consecutive month of year-over-year gains, one fact that largely slipped under the radar yesterday was that General Motors grabbed it's lowest share of the U.S. market ever: 16.5%.
  • The previous low of 16.6% was set in March 2011. Buick and Cadillac - which have been growth brands for the auto maker both underperformed the market, as did a number of the company's high-volume CUVs.
  • Mid-size cars were the largest selling segment for the second consecutive month, and grabbed an 11-year high share of 23.5%.
  • Prior to February CUVs had been the market's top-selling segment for 28 months, dating back to month immediately following the close of Cash-for-Clunkers.
  • Nissan had its best volume sales and daily sales in March, but only its second-best market share, falling less than a tenth of a share point short of the company's benhmrk 9.75% take in March 2011.
  • Honda’s share dropped to 9.1% in March from 9.6% in February and 10.8% a year ago. Its first-quarter share of 9.3% was its lowest for the period since 2007.
  • Every one of Honda' cars recorded a double-digit shortfall.
  • Honda truck increased 9.5% thanks to a 35.2% surge of CR-V sales. Excluding CR-V, Honda’s truck sales declined 2.1% from last year.
  • Mitsubishi’s sales were down 8.7% despite healthy gains by the Galant midsize sedan and the Outlander Sport small CUV.
  • U.S. Light Vehicles set a new record for fuel efficiency on the WardsAuto Fuel Efficiency Index for the third consecutive month.
  • Six companies, including GM, reached all-time highs on the WardsAuto Fuel Efficiency Index in March.
  • Ford Fiesta daily sales dropped 35.9% from year-ago. But the comparison comes against the vehicle's best-ever daily rate of 362 units. this March's 232 DSR is actually the new Fiesta's fifth best daily rate since its June 2010 launch.
  • Toyota sold 200,000 light vehicles for the first time since the August 2009 Cash-for-Clunkers sales spike.
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