Final Inspection

Venezuela President Plays With Fire as Auto Sales Plunge

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New-vehicle deliveries tumbled 87% in January and 89.9% in February, marking the lowest level since 2003 when the country was ensnarled in a nationwide strike against Chavez.

Automakers find themselves squeezed in the middle by the widespread discontent, as the Maduro government keeps looking for more prices to control, including setting limits on the price of cars, to help hold down inflation.

That doesn’t seem to be working, as the value of new vehicles jumps as soon as they leave dealer lots because of decades-old currency controls that reduce the availability of imported cars and parts, leading to months-long waiting lists.

This has spawned a black market where used cars easily fetch twice their original price, attracting dealers who are stocking fewer new cars and making greater profits on used models. No surprise then that Ford and Toyota utilized only about a third of their production capacity in the market last year.

Toyota threw in the towel in February, announcing plans to halt vehicle assembly at its Cumana plant in Sucre state for at least six weeks, despite a rebuke by the Venezuelan government, citing difficulties in importing essential parts.

Chrysler followed in March, telling the AP it had cut production 45%, to 30-35 vehicles per day from 55 at its Valencia plant. A union official said the automaker was unable to get parts for assembly.

Ford and GM also are rolling back production, while Italian truck maker Iveco said April 2 it was suspending manufacturing in the country until market conditions stabilize.

GM, which has been in Venezuela since 1944, abruptly shuttered and later reopened its Valencia plant in 2009, blaming its inability to obtain access to hard currency needed to pay outside suppliers a total $1.2 billion. The factory employed 4,000 workers at the time.

Toyota’s factory employs 1,300 workers and creates 1,500 indirect jobs. It accounts for about half of Sucre’s overall economic output, and built 9,500 vehicles last year.

But Maduro lumps the Japanese automaker in with “unscrupulous” businessmen from many of the nation’s other sectors, whom he accuses of waging an economic war against him and the country’s socialist revolution by exaggerating needs so they can flip dollars on the black market for profit.

“Every time there’s a problem, it’s the same old news, Toyota is leaving,” Maduro is quoted by Reuters as saying. “You don’t have to be very intelligent to discover the political moves behind this.”

And it doesn’t take a rocket scientist to decipher this: Venezuela’s total vehicle output in January was down 85% to 296 units, compared with 1,945 year-ago, according to the national automakers’ group Cavenez that says Toyota built 291 of those units.

What’s more, the industry’s total production in 2013 slid 31.1% to 71,753 units and likely will be far less this year.

Maduro either doesn’t care or doesn’t get that his country needs the auto industry more than automakers need Venezuela in its current state of meltdown, warning that he’ll take harsh measures against those who defy him.

“Don’t underestimate me, bourgeoisie,” he is quoted by USA Today as saying. “If I have to take over the companies, I will.”

Maduro would be better off bringing an end to the crisis his policies have inflicted on fellow Venezuelans and letting the automakers steer their business accordingly.

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What's Final Inspection?

WardsAuto editors share insights and observations on the global auto industry.


David E. Zoia

As Editorial Director, I oversee much of what goes into, enjoying a ringside seat that lets me observe up close just about every facet of the industry worldwide. I have covered the...

James M. Amend

James Amend is an associate editor at, covering day-to-day business and product news at General Motors. He also leads coverage of regulatory and environmental issues, as well as the...
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