Aaron Foley

Associate Editor, WardsAuto

I joined WardsAuto in 2012, but automobiles have always been in my life. A longtime Detroiter, I've had relatives work in every aspect of the industry, from assembly line to dealerships to management. I cover Chrysler, but also observe industry trends and product development.

Posts by Aaron Foley

in Final Inspection Jun 17, 2013

As Chrysler’s SRT Goes Full Speed, Dodge Sputters Along

The auto maker unleashes a full-scale advertising campaign for the nascent performance brand, which had taken a back seat while the manufacturer was....More
in Final Inspection Jun 07, 2013

Chrysler Says ‘Wait and See’ on Dispute With NHTSA

The auto maker takes a stoic approach to addressing potential controversy, rather than explaining at length....More
in Final Inspection May 24, 2013

A Lesson From Marchionne: Be Expressive, Not Offensive

Everyone appreciates an executive who cuts directly to the chase and lays it bare, but that same attitude can be expressed without being offensive....More
in Final Inspection Mar 02, 2013

Can You Keep a Secret in the Auto Industry?

.Keeping future product under wraps becomes more challenging amid rookie mistakes....More
in Final Inspection Feb 04, 2013

Super Bowl, Super Social

The industry’s big-budget advertising, strong messages, whimsical storytelling and celebrity guest spots may spark plenty of chatter, but will it....More
in Final Inspection Nov 26, 2012

How Auto Makers Can Take ‘Imported From Detroit’ a Step Further

Each of Chrysler’s Detroit plants, all on the city’s east side, sit in the shadows of blighted neighborhoods filled with crumbling houses and empty....More
in Final Inspection Nov 01, 2012

Keeping Score Between Romney, Obama and Chrysler: Everyone Loses

The back-and-forth over misinformation about Jeep’s intent in China gets ugly with attack ads and executive expletives....More
in Final Inspection Oct 26, 2012

Chrysler Falls Victim to Internet Fear-Mongering

What’s lost in translation was a quickly spread miscommunication that Chrysler would end Jeep production here in the States....More
in Final Inspection Oct 18, 2012

Auto's Next Hiring Boom May Not Be From Silicon Valley

The problem, some say, is that no one wants to jump from the software industry to the auto industry. Unlike the software industry, which is capable....More
in Final Inspection Aug 03, 2012

Chrysler Starting to Go Hollywood Again

The OEM makes appearances in two summer blockbusters and takes the Dart on the road....More
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