Byron Pope

Associate Editor, WardsAuto

As the associate editor covering Ford I get a front-row seat to one of the most fascinating times in recent automotive history. In my more than 6  years at WardsAuto, I've witnessed Ford go from a company on the brink of collaspe to an industry leader. Exciting times, indeed.

Posts by Byron Pope

in Final Inspection Jun 25, 2014

Lincoln’s Biggest Challenge May Come From Within

Ford is attempting to revive the moribund Lincoln brand, pouring considerable resources into launching new products, including the MKZ midsize sedan....More
in Final Inspection May 15, 2014

FCA 5-Year Business Plan Overreaching

The strategy calls for growing volume of all brands to 6.3 million units by 2018, up from 4.4 million in 2013....More
in Final Inspection Apr 30, 2014

Ford’s Fields the Right Man for Top Job

Chief Operating Officer Mark Fields has been groomed his entire professional life to take the helm at Ford and has proved he is ready for the job....More
in Final Inspection Sep 09, 2013

Ford Mulally Retirement Reports May Have Credibility

Ford CEO Alan Mulally maintains he won’t retire until at least the end of 2014, but recent reports indicate his departure may come much sooner....More
in Road Ahead Jul 30, 2013

MyFord Touch Complaints Reach Absurd Levels

Ford has been criticized for the problem-plagued MyFord Touch infotainment system, and rightly so, but lawsuits and drops in quality rankings are....More
in Final Inspection Mar 11, 2013

Is Lincoln Driving Down Mercury’s Path?

  There is increasing sentiment among some Ford employees that it’s too late to save the Lincoln luxury brand, despite recent....More
in Final Inspection Sep 12, 2012

It's Sink or Swim Time for Ford's Fields

Mark Fields, currently head of the Americas for Ford, reportedly will be named CEO following Alan Mulally's expected 2013 retirement. Fields, 51, has....More

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