Dave Zoia

Editorial Director , WardsAuto

As Editorial Director, I oversee much of what goes into WardsAuto.com, enjoying a ringside seat that lets me observe up close just about every facet of the industry worldwide. I have covered the automotive sector for some 30 years, most of that right here at WardsAuto. I've reported on everything from new technology to manufacturing to businesss strategy and am liable to write about any and all of that here.

Posts by Dave Zoia

in Final Inspection Nov 10, 2010

Charting the Comeback

Maybe it’s time to recalibrate. Most of this year was spent repeating the same monthly vigil, as we waited anxiously....More
in Final Inspection Sep 13, 2010

Black as Green as Blue

The car color Henry Ford made famous is drawing little love from the crowd lining up to purchase the first batch of....More
in Final Inspection Aug 27, 2010

A Temporary Distraction?

Worried about driver distraction in an era of prolific text-messaging and complex onboard entertainment and information....More
in Final Inspection Aug 19, 2010

Obama Factor the Wild Card in GM’s IPO

A year ago, we saw what having the U.S. President behind you can do for a bankruptcy filing. Now we’re about to....More
in Final Inspection Aug 13, 2010

No Hollywood Ending as Whitacre Rides Off Into Sunset

Talk about a faster-moving General Motors. Ed Whitacre went from non-executive chairman to CEO to golden parachute....More
in Final Inspection Aug 11, 2010

What’s the EV Endgame?

What rubs some the wrong way is the cash-back offer rewards the cause not the effect. Consumers get a break only on....More
in Final Inspection Jul 30, 2010

Shooting Down the Satellites

Volkswagen is the latest to strike a blow against still-struggling satellite radio, announcing today it is partnering....More
in Final Inspection Jul 15, 2010

Fiat 500 Offer Model for Others to Follow

Fiat 500 Offer Model for Others to Follow Credit Chrysler-Fiat with a stroke of marketing inspiration this week....More
in Final Inspection Jun 24, 2010

Keeping Tabs on the EV Market’s Pulse

Want a barometer of the true underlying demand for electric vehicles as Nissan Leafs, Mitsubishi iMiEVs, Chevy Volts....More
in Final Inspection May 28, 2010

Collateral Damage

Pulling the plug on the non-descript Mercury brand may make sense, but Ford better be on guard against the negative....More

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