Eric Mayne

Editor-News Operations, WardsAuto

Eric Mayne is a veteran auto industry journalist who has won numerous international awards for news and feature writing. He is WardsAuto.com's news operations editor, a regular contributor to Ward's AutoWorld magazine and editor of the weekly newsletter Ward's Automotive Reports.

Posts by Eric Mayne

in Eric Mayne's Blog Mar. 13, 2012

Noteworthy Insights From Olivier Francois

Visceral tone is a Francois hallmark. But why risk it when all consumers expect is a running shot of a shiny car and maybe a chuckle or two?....More
in Eric Mayne's Blog Feb. 6, 2012

Hey, Ford ... Unleash Leary!

Instead of calling on smash-mouth comedian Denis Leary to defend its honor, Ford dialed up the suits who threatened to "take all appropriate steps."....More
in Eric Mayne's Blog Jan. 27, 2012

Some Dots Don’t Connect

U.S. Regulatory Affairs Subcommittee Chairman Jim Jordan has managed to paint a picture of the bogeyman, in the guise of the National Highway Traffic....More
in Eric Mayne's Blog Jan. 12, 2012

Dodge Dart Promises Deliverance

I asked Chrysler’s Matt Liddane what the Dodge Dart means to him. “Redemption,” he said. Liddane was chief engineer of the Dodge Caliber....More
in Eric Mayne's Blog Nov. 21, 2011

Sex Sells. Time to Get Over It.

The caterwauling has begun. Albeit faintly. Prudes and feminist flag-wavers have raised their squeaky voices in....More
in Eric Mayne's Blog Nov. 11, 2011

Behind the Scenes of Ward's 10 Best Engines: A Tip of the Cap

Surprise and delight. OEM spinmeisters combine these words with gag-inducing frequency to extol vehicle features....More
in Eric Mayne's Blog Oct. 6, 2011

Steve Jobs Thought Outside the Glovebox

The year was 2008. During a Rolls-Royce media event, I was poking around the interior of Phantom Coupe. Base price:....More
in Eric Mayne's Blog Sep. 15, 2011

The Mayne Objective: Props, Chops and Missed Ops

Press days conclude at another auto show and once again, Volkswagen leaves me wanting. Sure, the up! minicar is....More
in Eric Mayne's Blog Sep. 9, 2011

Shame on Those Who Would Exploit 9/11

As the nation pauses this weekend to reflect on the 9/11 catastrophe, I am heartened by a revived sense of oneness....More
in Eric Mayne's Blog Aug. 31, 2011

Don’t Confuse Union Man With Peking Man

What is a fair price? It’s a question that has dogged the species since Peking Man crafted the first flint arrowhead....More