Jim Ziegler

Ward's Correspondent, WardsAuto

Jim Ziegler, president of Ziegler Supersystems, is a trainer, commentator and public speaker on dealership issues.

Posts by Jim Ziegler

Aug 05, 2015

Sales Without End, Somebody Say ‘Amen’

What if Millennials stopped buying cars because it’s just too easy and cheap to hop into an Uber vehicle?....More
Jul 07, 2015

Chrysler Dealers Deserve Better

Sergio Marchionne’s merger moves might make a good movie....More
May 04, 2015

Let’s Rewrite This Movie’s Script

Auto dealers, the industry and car buyers rely on a form of auto financing. So, why does the government want to kill it?....More
Apr 06, 2015

GM’s Shop-Click-Drive Jumps the Curb

For every dealer who likes the automaker’s online initiative, many more dislike it....More
Feb 18, 2015

Mexican-Owned U.S. Dealerships Raise Questions

It’s unclear how will Nissan’s plan will affect its existing dealers, but Jim Ziegler is worried for them....More
Dec 30, 2014

AutoNation Reinvents Itself, Again

The country’s No.1 dealership chain invests in an ambitious initiative to generate its own sales leads, not buy other’s....More
Nov 12, 2014

We’re Not Going to Take It Anymore

Some consumer car-buying website companies want to do business with the dealers they scorn....More
Oct 14, 2014

Serial Cadillac Buyer Miffed at GM’s Luxury Brand

Must U.S. luxury brands act like German counterparts to beat them in America?....More
Sep 15, 2014

Who’s Afraid of Elon Musk?

And the answer is: Just about everybody....More
Jul 29, 2014

Go Mobile or Go Home

Dealers should realize people are engrossed with their smartphones....More
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