Jim Ziegler

Ward's Correspondent, WardsAuto

Jim Ziegler, president of Ziegler Supersystems, is a trainer, commentator and public speaker on dealership issues.

Posts by Jim Ziegler

Dec 06, 2013

10 Ways To Save Lincoln

There’s still time to rescue the brand, and have it retake its rightful share of the luxury market....More
Nov 25, 2013

Why Woo Generation Y?

In its fixation with young people, the auto industry ignores the real vehicle buyers: Baby Boomers....More
Oct 07, 2013

Why Am I Under Investigation?

It’s truly amazing getting an FTC letter about potentially “agreeing to refuse to deal with TrueCar.”....More
Aug 22, 2013

Competing Spurs Overreaching

No manufacturer sets out to deliberately harm or deceive customers, but there may be a tendency to stretch things....More
Jul 22, 2013

NADA Convention Keynote Speaker Pick Raises Ire

Selecting Hillary Rodham Clinton as a keynote speaker indicates a great trade group is misguided....More
Jul 15, 2013

Flat Fees Would Work for Auto Loans

Dealer-reserve system under fire from federal government....More
May 21, 2013

Dealers Object to Sales Leads Routed to Competitors

Some dealers think they are paying for exclusive leads when, in fact, they are getting ones that are passed around and re-sold....More
Apr 30, 2013

Oh-Oh, Here Come the Jetsons

Self-driving cars preparing to hit the road, and I’m feeling nervous....More
Mar 19, 2013

Cleaning House, Ford CEO’s Pay, Chevy’s Slogan and Chinese Drivers

As the boy moves out, the fireworks go off and a Dumpster gets filled – to the neighbor’s delight....More
Feb 20, 2013

Unconventional Convention Observations

A new wind is blowing, and we will see dealers and their associations rise against some of the abuses being inflicted on them....More

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