Jim Ziegler

Ward's Correspondent, WardsAuto

Jim Ziegler, president of Ziegler Supersystems, is a trainer, commentator and public speaker on dealership issues.

Posts by Jim Ziegler

Jul 01, 2014

GM Blues, Sergio Walks the Line, 97-Month Loans

Where do you begin with the telling of these crazy stories?....More
May 27, 2014

Can GM Get Its Mojo Back?

Recalls deliver body blows to potential conquest sales....More
Apr 28, 2014

Stonewall Mike Jackson Takes a Stand

The CEO of AutoNation says the largest dealership chain in the country might start generating its own sales leads, rather than relying on others....More
Mar 19, 2014

I’ve Seen This Movie Before

Another automaker faces safety allegations about what was known and when....More
Feb 19, 2014

Union Loses Second Battle of Chattanooga

The UAW vows to rise up and fight again. But it should reevaluate venturing into hostile territory....More
Jan 24, 2014

Give Jim Farley a Break

The Ford executive’s playful we-know-who-you-are comments pale in comparison to the misuse of collected data elsewhere....More
Dec 06, 2013

10 Ways To Save Lincoln

There’s still time to rescue the brand, and have it retake its rightful share of the luxury market....More
Nov 25, 2013

Why Woo Generation Y?

In its fixation with young people, the auto industry ignores the real vehicle buyers: Baby Boomers....More
Oct 07, 2013

Why Am I Under Investigation?

It’s truly amazing getting an FTC letter about potentially “agreeing to refuse to deal with TrueCar.”....More
Aug 22, 2013

Competing Spurs Overreaching

No manufacturer sets out to deliberately harm or deceive customers, but there may be a tendency to stretch things....More
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