Jim Ziegler

Ward's Correspondent, WardsAuto

Jim Ziegler, president of Ziegler Supersystems, is a trainer, commentator and public speaker on dealership issues.

Posts by Jim Ziegler

in Retail Front Jan 23, 2013

I Hear Distant Drums

The classic movie conjures up a sense of foreboding and the inevitability of a showdown. I’m seeing something similar in the auto industry....More
in Retail Front Dec 20, 2012

Lots of Pants on Fire

Truth stretching has become common in the auto industry....More
in Retail Front Nov 13, 2012

Dealers Pitch in After Sandy

When the devastion hit, caring car dealers showed why they are pillars of their communities....More
in Retail Front Oct 29, 2012

CarFax Gets Its Facts Wrong

Dealers tell me horror stories about CarFax experiences with customers. Those range from missing information to erroneous information....More
in Retail Front Oct 04, 2012

Stop Strip Mining of Dealer Data

Some companies extract dealership customer information for purposes beyond rendering contracted services....More
in Retail Front Sep 20, 2012

TrueCar Not True Friend of Dealers

The Internet marketing firm is sponsoring every dealer-related event around in order to re-introduce itself....More
in Retail Front Sep 04, 2012

Panic in the Premium Car Segment

I started hearing from dealers at high-line stores that they were getting calls from manufacturer representatives telling them to “punch” cars that....More
in Final Inspection Aug 08, 2012

Opel Dragging GM Down

General Motors, even under new management and government ownership, continues to lose billions in Europe....More

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