Steve Finlay is the editor of WardsAuto Dealer Business magazine and a senior editor for His journalism career started 42 years ago as a crime reporter. A Michigan native, he likes fast cars, big lakes and cold days.

Posts by Steve Finlay

in Retail Front Nov 05, 2015

This Is a Test, This Is Only a Test

Car dealership test drives are fine, but not everybody wants one....More
in Retail Front Oct 02, 2015

Jaguar Lowers Prices in Bid to Increase Sales

Jaguar sold 15,773 units in the U.S. last year. BMW delivered 395,850. “Clearly, we are not at scale,” says the head of Jaguar’s North American....More
in Road Ahead Sep 16, 2015

Now Project Head, He Rethinks Business Chances of Google’s Self-Driving Cars

John Krafcik, formerly of TrueCar, once was adamant the search-engine giant would not get too far into the autonomous-car business....More
in Retail Front Aug 06, 2015

In a BTW, TrueCar Tells of Scott Painter Leaving as CEO

Some people say the company founder is good for the industry. Some people say he is bad for it. Either way, he sure has changed it....More
in Retail Front Jul 16, 2015

The Long and Short of Auto Loans Now vs. Then

Loans of 1-12 months once accounted for 24% of auto financing....More
in Retail Front Jul 13, 2015

Luxury Brands Have Great Cars, and Great Salespeople

Pied Piper Management deploys mystery shoppers to rank car dealership sales effectiveness by brand....More
in Retail Front May 26, 2015

Car Sharing Same as Bed Sharing?

Zipcar cofounder tells how she described the venture to early doubters....More
in Retail Front Apr 21, 2015

Have Phone, Will Shop at Car Dealerships

The new reality: Kids sleep with their smartphones and adults wield them at dealerships....More
in Retail Front Apr 01, 2015

Mercedes GLE Is Nice, But About That Pickup…

The head of Mercedes-Benz USA talks about the prospect of the luxury automaker joining America’s pickup party....More
in Retail Front Mar 05, 2015

Why Call Them Auto Dealers?

Some people think auto-retailing name changes are in order....More
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