Last year was the German marque’s best ever in Korea, with sales of 33,066 vehicles, accounting for more than 21% of all new import registrations. Including the Mini brand, the automaker’s share stood at 25%....More
OEs are pressing for more than brick-and-mortar changes and modern décor. They want showroom culture to evolve as well, and evidence suggests dealers who follow these new employee/customer roadmaps will be rewarded....More
As European customers take ownership of the new i3 electric vehicle, Herbert Diess says establishing a public infrastructure “is not really very important because most people are charging their cars at home.”...More
The effort to polish up the luxury automaker’s showroom experience is spearheaded by the marque’s “Future Retail” program that will see U.S. dealers collectively spend $2.5 billion over the next five years to transform and expand showroom capacity 40%....More
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