Peter Miles, BMW of North America’s vice president-Sales Channel Development and Customer Relations, says the Performance Center is an ideal way to connect with car enthusiasts who may end up as loyal customers (See related story: BMW Tracking for California Growth).
The next-generation Mini has been engineered by parent BMW to be synergistic with the new family of BMW front-wheel-drive cars led by the 2-Series Active Tourer due in showrooms in coming months....More
Cycling up through gears on Road America’s long straight-aways to 140 mph, the dual-clutch transmission shifts with the clean-cut precision of a guillotine. It’s about this time the driver recognizes the M3/M4 as the king of the sports-car jungle....More
Four generations of M3 have earned BMW the kind of respect every automaker envies. The dual-purpose car is designed to be just at home on the racetrack as tootling through suburbia. Having done a little of both here at the legendary Road America track and in and around this quaint Upper Midwestern town, it’s easy to understand this car’s vaunted status.
The operation has a lot on its plate, with five new manufacturing plants – and possibly a sixth – in the works, an aggressive new-model launch plan and a bullish short-term sales target for the Cadillac brand. And this with the market slowing overall....More