BMW aims for young audience with new 1-series

Newswire

By Michael Shields, European Auto Correspondent MUNICH, Germany, June 24 (Reuters) - BMW is betting that small is beautiful by launching the new 1-series luxury compact car in a bid to capture a younger audience with an eye for prestigious brands and money to spend. Scaled down but not downscale, the 1-series goes on sale in September as the German auto maker's first entry into the compact car market -- the biggest in the industry with around 12 million vehicles a year moving out of ...

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