BMW reaches deal to sell Rover brand rights

Newswire

MUNICH, Aug 22 (Reuters) - Germany's BMW , the world's largest premium carmaker, has reached a deal to sell the rights to the Rover brand, the company said on Tuesday, but it did not name the buyer. "A binding agreement was made," a spokesman for BMW said, confirming a report in German financial daily Handelsblatt. BMW licensed the Rover brand to British investors in 2001 as part of a deal to dispose of MG Rover, while selling the Land Rover brand to Ford . The Munich-based carmaker ...

Premium Content (PAID Subscription Required)

"BMW reaches deal to sell Rover brand rights" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.

WardsAuto Blogs
Aug 25, 2014
blog

Finally, Voice of Reason

The concept of an autopilot is not new, particularly in aerospace. But Owens notes even the airline industry has never crossed that threshold by placing hundreds of lives solely in the digital hands of a computer....More
Aug 21, 2014
blog

Michigan, Great Lakes Region Still Core of North American Production

The Great Lakes Region is well-positioned to remain a North American production hub for years, perhaps well into the next decade....More
Aug 19, 2014
blog

Dodge Undergoes Brand ‘Purification’

The brand moves from overall mainstream to so-called mainstream-performance....More

Sponsored Introduction Continue on to (or wait seconds) ×