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PR Newswire

Brand Equity for Many Luxury and Full Line Automotive Brands at 10-Year High, Finds 2014 Harris Poll EquiTrend® Study

NEW YORK, June 12, 2014 /PRNewswire/ -- With the memory of an epic winter still fresh, Americans are likely relishing the arrival of the 2014 summer driving season.  Americans rated 29 Luxury and Full Line Automotive brands on three key factors of Brand Equity, including...