Brand magic is key to auto makers' aspirations

Newswire

By Michael Shields, European Auto Correspondent MONTREUX, Switzerland, June 29 (Reuters) - Pity the poor car maker without an alluring brand, because the divide between the haves and the have-nots is about to get even bigger, auto industry executives say. European manufacturers of premium cars such as Porsche , BMW and Mercedes-Benz are speeding away from the mass car makers under attack from Japanese and Korean rivals, and the Chinese are looming in the rear-view mirror. And the ...

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