".brands" approach with Internet name shake-up

Newswire

* ICANN expected to approve liberalisation of TLDs * Move seen as opportunity for dot.brands * Application period likely to open in January for 90 days By Georgina Prodhan LONDON, June 17 (Reuters) - Brand owners will soon be able to operate their own parts of the Web -- such as .apple , .coke or .marlboro -- if the biggest shake-up yet in how Internet domains are awarded is approved. After years of preparation and wrangling, ICANN, the body that coordinates Internet names, is ...

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