May 22 (Reuters) - Ford Motor Co executives: * FORD CFO SAYS TO TAKE CHARGE ON NORTH AMERICAN ASSETS TO REFLECT LOWERED FINANCIAL OUTLOOK * FORD CEO SAYS FURTHER CUTS IN LABOR, PRODUCTION TO BE DETAILED IN JULY * FORD CEO SAYS EXPECTS FURTHER PERSONNEL CUTS * FORD SAYS INDUSTRY SHIFT TO SMALLER VEHICLES FROM LARGE TRUCKS AND SUVS 'STRUCTURAL' IN NATURE * FORD SAYS SHIFT TO SMALLER VEHICLES MORE PRONOUNCED AS US GAS PRICES ROSE ABOVE $3.50 PER GALLON * FORD SAYS DEMAND FOR LARGER ...
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