• May 26, 2015

    Buick Certified Service Commercial With Illusionist Michael Carbonaro

    Successful "That's a Buick" marketing program portrays brand as approachable and surprising. A new social media productions such as the Buick Certified Service Commercial featuring illusionist Michael Carbonaro takes human approach a step further. Puppies never hurt, either....More
  • Feb 11, 2015

    Dial Out Noise of GM Activist Shareholder

    Harry Wilson’s bluster should be taken as nothing more. Sure, he’s got some big hedge fund names behind him and investors outside their circle would stand to profit too if the buyback were to happen. But it won’t....More
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