Cadillac turns 100, seeks to move upmarket

Newswire

By Michael Ellis DETROIT, Aug 22 (Reuters) - General Motors Corp.'s Cadillac division, which celebrated its 100th anniversary on Thursday, will seek to become more exclusive by moving upmarket to the $100,000 price segment, Cadillac officials said. While BMW AG and DaimlerChrysler AG's Mercedes division plan more lower-priced, high-volume vehicles, Cadillac hopes to compete in the $100,000 arena, Cadillac General Manager Mark LaNeve said. "Our competition is making announcements every ...

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