Carmakers cover up sexy models to win over women

Newswire

By Helen Massy-Beresford and Gilles Guillaume PARIS, Sept 30 (Reuters Life!) - Scantily clad models were once as much a part of motor shows as shiny sports cars and roaring engines, but as women buy more cars, and green credentials dominate, carmakers are slowly changing their ways. While some manufacturers of macho sportscars are still using sexy models to promote their cars, many carmakers are anxious to portray a more responsible, inclusive image that goes hand in hand with favouring ...

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