Chevrolet, Chrysler Super Bowl Ads Scored; Honda, Lexus Ads Didn't; CarWoo! MarketPlace Analysis Reveals Behavioral Effects of Super Bowl Commercials

BURLINGAME, Calif., Feb. 29, 2012 /PRNewswire/ -- As weeks have passed since the automakers ran their Super Bowl commercials around the world, it is only now possible to know whether the ads worked to actually change consumer behavior. The advertising pundits have had their...
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