China auto market laggards chase premium profile

Newswire

By Laurence Frost BEIJING, April 27 (Reuters) - Thousands of Chinese consumers already have the T-shirt. All Fiat-Chrysler boss Sergio Marchionne has to do now is sell them the car. Jeep's ambitions for the world's biggest auto market - where the brand is popular as a clothing label - join efforts by parent Fiat, as well as Renault and PSA Peugeot Citroen, to raise their Chinese profiles and compete with German car makers for premium sales. At the Beijing auto show this week, Renault, Fiat ...

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