China's Changan unveils new car logo in brand drive


BEIJING, Oct 31 (Reuters) - Major Chinese state auto group Chongqing Changan Automobile Co , which made its start as a mini van maker, on Sunday unveiled a new logo for its fast-growing passenger car business. Changan's branding initiative comes as many indigenous players, from Geely Automobile group to Chery Automobile, are trying to broaden their image beyond that of purveyors of affordable but lower quality cars. "From now on, all our sedans will carry the new V shape logo, including ...

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