Chrysler considers slashing number of dealers--WSJ


NEW YORK, Nov 16 (Reuters) - Chrysler LLC is considering massive branding changes that would further simplify its product portfolio, while helping cut as many as 1,000 dealers, The Wall Street Journal Online reported on Friday. A plan calls for Chrysler dealers to sell passenger cars under the Chrysler name, while Dodge dealers would exclusively offer pickup and commercial trucks, and Jeep dealers would sell Jeep and sport-utility vehicles, the Journal said. The report cited dealers ...

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