Chrysler to plow more cash into marketing

Newswire

DETROIT, Nov 17 (Reuters) - The Chrysler unit of DaimlerChrysler is planning a major increase in its advertising and marketing next year to support the launch of nine all-new or updated vehicles. Chrysler Chief Executive Dieter Zetsche announced the boost in spending in remarks to reporters on Monday, saying the company recently ratcheted up its North American "marketing communication" budget for 2004 by $250 million. Zetsche declined to comment when asked about the overall budget for ...

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