Chrysler rolls out employee pricing, ads with CEO

Newswire

AUBURN HILLS, Mich., June 30 (Reuters) - Chrysler Group on Friday said it is rolling out the most aggressive auto incentives of the year, combining employee-level pricing with zero-percent financing and a 30-day return guarantee. Chrysler, the U.S. arm of DaimlerChrysler AG , also unveiled an unusual new marketing campaign featuring Daimler Chief Executive Dieter Zetsche as the new face of the automaker in the United States, where he is currently little known. Chrysler, which is working ...

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