Chrysler says U.S. marketing costs rise

Newswire

DETROIT, April 24 (Reuters) - The Chrysler unit of DaimlerChrysler AG said on Thursday its U.S. marketing costs as a percentage of group revenues rose 2.3 points in the first quarter compared with the same period a year ago. The marketing costs accounted for 20 percent of Chrysler group revenues in the quarter versus 17.7 percent a year earlier, the company said in slides accompanying its first-quarter earnings release. The costs include profit-eroding consumer incentives such as ...

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