Chrysler sees "product war" overtaking price war

Newswire

By Tom Brown LAS VEGAS, Jan 31 (Reuters) - Profit-gouging consumer incentives, which almost derailed Chrysler's turnaround last year, may be easing up a bit in 2004, the chief executive of the struggling U.S. unit of DaimlerChrysler said on Saturday. Chrysler CEO and President Dieter Zetsche said incentives, which industry pundits have likened to drug addiction, are unlikely to disappear from the fiercely competitive landscape of the U.S. auto industry. But in a keynote address to the ...

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