Chrysler's LaSorda urges more supplier price cuts

Newswire

DETROIT, Aug 29 (Reuters) - Automotive parts suppliers need to cut prices dramatically, while working to improve quality and technology, to survive mounting competition in the global auto industry, the incoming head of DaimlerChrysler's Chrysler division, said on Monday. Tom LaSorda, Chrysler's current chief operating officer who takes over as its CEO on Thursday, spoke in an address to an automotive conference sponsored by the Southfield, Michigan-based, Auto Industry Action Group, a ...

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