Coke tops 2004 brand league, iPod boosts Apple

Newswire

By Trevor Datson, European Consumer Goods Correspondent LONDON, July 23 (Reuters) - U.S. soft drinks giant Coca-Cola still tops the world brand league table, but the movers and shakers in the 2004 Interbrand chart are hi-tech companies like Apple and Amazon . Interbrand, the consultancy whose rankings have become a benchmark for brand valuation, now estimates the value of the big red soft drinks brand at $67.4 billion, down four percent since the 2003 rankings. Second-placed Microsoft ...

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