CORRECTED-Hyundai Motor suicide ad draws ire for S. Korean company

Newswire

(Deletes reference to U.S. audience in paragraph 5, edits) By Hyunjoo Jin SEOUL, April 26 (Reuters) - South Korean automaker Hyundai Motor Co has been forced to apologise for an advertisement that sought to promote the zero carbon emissions of one of its cars by featuring a man failing to commit suicide using a hose attached to the exhaust. The ad debacle is the latest to hit the carmaker, the world's fifth largest by sales when combined with its ...

REGISTER NOW

To access this content simply register below now.
Registering is easy and allows you to:

  • Access all WardsAuto.com public content and newswire stories
  • Participate in forums
  • Comment on articles
  • Sign up for e-newsletters
  • And much more!
     

Already registered? here.
Insights

Jan 18, 2018
video
WardsAuto

2018 Wards 10 Best Engines Editorial Roundtable Part 2

WardsAuto editors discuss some of the 22 nominees that did not make the cut in this year's Wards 10 Best Engines competition....More

Enewsletters

Follow Us

Sponsored Introduction Continue on to (or wait seconds) ×