(Corrects in paragraphs 7 and 8 that DirecTV's ad targeting does not take into account specific TV shows viewers watch) By Liana B. Baker and Lisa Richwine June 27 (Reuters) - U.S. cable companies and satellite TV providers, locked in battle with broadcasters and online sites for advertising, are taking a page from Google by using data on their subscribers' tastes to serve up tailored commercials. In Los Angeles, a 35-year-old female DirecTV ...
To access this content simply register below now.
Registering is easy and allows you to:
- Access all WardsAuto.com public content and newswire stories
- Participate in forums
- Comment on articles
- Sign up for e-newsletters
- And much more!