Daimler mimics BMW with C02 saving programme -paper

Newswire

FRANKFURT, June 21 (Reuters) - Daimler will introduce a package of measures to reduce the fuel consumption of its passenger cars by up to 12 percent that it dubs "BlueEFFICIENCY" and will start with 20 models this year. The decision to integrate carbon dioxide saving innovations across the breadth of its fleet as opposed to offering individual, fuel-saving halo products as Volkswagen does with its BlueMotion models strongly resembles the approach of rival BMW with its "EfficientDynamics" ...

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