Daimler pulls plug on loss-making Maybach -paper

Newswire

FRANKFURT, Nov 25 (Reuters) - Daimler will axe its floundering Maybach superluxury brand in two years, after years of losses and lifeless sales, replacing the car with more expensive models of its Mercedes-Benz S-Class flagship saloon starting 2013. "We held extensive discussions internally about which way would promise the greatest success in the luxury segment and we came to the conclusion that the sales chances for the Mercedes brand were better than that of Maybach," Chief Executive ...

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