Daimler pulls plug on loss-making Maybach -paper

Newswire

FRANKFURT, Nov 25 (Reuters) - Daimler will axe its floundering Maybach superluxury brand in two years, after years of losses and lifeless sales, replacing the car with more expensive models of its Mercedes-Benz S-Class flagship saloon starting 2013. "We held extensive discussions internally about which way would promise the greatest success in the luxury segment and we came to the conclusion that the sales chances for the Mercedes brand were better than that of Maybach," Chief Executive ...

Premium Content (PAID Subscription Required)

"Daimler pulls plug on loss-making Maybach -paper" is part of the paid WardsAuto Premium content. You must log in with Premium credentials in order to access this article. Premium paid subscribers also gain access to:

  All of WardsAuto's reliable, in-depth industry reporting and analysis
  Hundreds of downloadable data tables including:
  •   Global sales and production data by country
  •   U.S. model-line inventory data
  •   Engine and equipment installation rates
  •   WardsAuto's North America Plant by Platform forecast
  •   Product Cycle chart
  •   Interrelationships among major OEMs
  •   Medium- and heavy-duty truck volumes
   •  Historical data and much more!


For WardsAuto.com pricing and subscription information please contact
Amber McLincha by email: amclincha@wardsauto.com or phone: (248) 799-2622
 

Current subscribers, please login or CLICK for support information.

Already registered? here.
Connect With Us

Sponsored Introduction Continue on to (or wait seconds) ×