Daimler's Mercedes to emulate BMW strategy -paper

Newswire

FRANKFURT, May 20 (Reuters) - Burned by its failed merger with Chrysler , parent Daimler has decided to forgo all acquisitions for its luxury brand Mercedes-Benz, emulating the go-it-alone strategy of rival BMW after it sold off Rover. "There are no acquisition targets I can recognise that could strengthen Mercedes," Chief Executive Dieter Zetsche told German Sunday newspaper Welt am Sonntag. The Daimler chief, who just days ago sealed a deal to sell its loss-making U.S. unit Chrysler to ...

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