Daimler's Smart switches ad contract to BBDO

Newswire

FRANKFURT, July 22 (Reuters) - DaimlerChrysler's Smart minicar brand has picked BBDO as its lead advertising agency, dropping Springer Jacoby after more than four years, the world's fifth-biggest carmaker said on Friday. The switch takes place as of next month. Loss-making Smart has scaled back its ambitions after losing nearly 4,000 euros ($4,858) on every car sold last year. The quirky urban vehicle has lost money since the brand made its debut in 1998. "In future we want to achieve ...

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