October 2017 U.S. LV Sales Thread: Industry Hit 18.0 Million SAAR

U.S. automakers to report 1.35 million light-vehicle sales in October.

Erin Sunde, Industry Analyst

November 1, 2017

2 Min Read
October 2017 U.S. LV Sales Thread: Industry Hit 18.0 Million SAAR

OCTOBER 2017 US LV SALES

FORECAST v REPORTED

UNITS

WardsAuto Forecast LV Sales

1.31 million

October Actual LV Sales

 1.35 million

WardsAuto Forecast LV SAAR   

    17.5 million

October Actual LV SAAR

   18.0 million


WardsAuto tracks light-vehicle (LV) deliveries throughout sales reporting day. Monthly year-over-year change represents the change in daily sales rate (DSR).  October had 25 selling days this year compared with 26 days in 2016, meaning DSR % change will be higher than straight volume % change for year-over-year comparisons this month.

Related Table 

U.S. Light Vehicle Sales Summary table

SUMMARY:  

Another month ended well beyond expectations, as replacement sales and inventory clear-out boosted the daily sales rate to a 15-year high.

U.S. automakers sold 1.35 million vehicles in October, resulting in a daily sales rate of 53,945, 2.6% above prior-year.

A 18.00 million SAAR was ahead of year-ago’s 17.80 million and behind prior-month’s exceptionally high 18.48 million mark.

General Motors reached an 18.7% market share. Next was Ford, regainging the No. 2 spot with a 14.4% share. Toyota came in close behind, grabbing a 14.0%, followed by FCA with 11.3%. Honda's market share came in at 9.9%. Nissan accounted for 9.1% of the market.

Year-to-date, 14.15 million LVs have been sold, down 1.8% from like-2016.

NOTE: Above figures include estimates for BMW, which could not report today.

 

UPDATE 1:25PM ET

Daimler sold 31,552 light vehicles, gaining 3.2% on October 2016.

Kia saw a 5.7% drop in sales on 44,397 deliveries.

 

UPDATE 12:15PM ET

Volkswagen-brand sales totaled 27,732 units, increasing DSR 16.4%.

Audi also saw a big jump, up 14.0% on 19,425 deliveries.

Subaru sold 54,045 LVs, gaining 4.6% on year-ago.

 

UPDATE 11:00AM ET

Toyota posted 188,434 units, up 5.2% in DSR.

Nissan jumped 12.7% on 123,012 deliveries.

Honda recorded a 5.0% gain to 127,353 LVs.

 

UPDATE 10:30AM ET

Ford's daily sales rate rose 10.2%, selling 194,368 LVs in the month.

 

UPDATE 10:00AM ET

General Motors  reported 252,813 LV sales in October, resulting in a 1.7% gain in daily sales.

FCA's LV sales dropped 9.8% on 151,959 units.

About the Author

Erin Sunde

Industry Analyst, WardsAuto

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