TURIN – The focus at Citroen is on growth, both in terms of its new products and new markets led by China. Reinventing itself “is a choice; it is a must; it is a strategy,” says Frederic Banzet, general manager of the brand. The French automaker is taking two paths toward the future: expanding the range of the DS premium sub-brand and adding the Cactus C4 CUV to its mainstream C line. The DS path leads directly to China, where the sub-brand will be given fully independent ...

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