Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
| 1. |
Some people need help getting a car loan. And more dealers could try harder on behalf of borderline cases, says the head of an F&I training firm. |
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| 2. |
Diesel engines may be goners in the U.S. (gee, thanks VW), but it’s a stretch to turn the scandal into the end of our love for cars. So says a Silicon Valley guy writing for WardsAuto. Here's his take. |
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When it comes to paid search, perhaps there is no more critical metric than impression share, a term which should be committed to memory and is conveyed as a percentage figure. Do you understand your impression share? Read our blog post to learn more. |
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| 3. |
Automakers ponied up more than $100 million on TV ads for a week. Nissan spent the most. Mazda takes the No.1 and 2 spots for most-engaging content. |
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| 4. |
A Nashville dealership comes up with something new and different: a “vending machine” that dispenses cars. Exact change only? |
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| 5. |
Rolls Royce is popular in certain U.S. cities. Hog Jaw, AR, isn’t one of them. Miami is No.2. The top spot? Here’s an area-code hint: 90210. |
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