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The Dealer 5 | November 2, 2015

The Dealer 5 | November 2, 2015

Dealer news and information from WardsAuto and around the web.

Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:

  1.

Five dealership people pitch their innovative initiatives to judges in a best-idea contest. Here’s who won.

 
  2.

Behind successful auto dealership employees are successful managers. WardsAuto IdeaXchange Xpert Richard Libin tells how it’s done right.

 
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When it comes to paid search, perhaps there is no more critical metric than impression share, a term which should be committed to memory and is conveyed as a percentage figure. Do you understand your impression share?

Read our blog post to learn more.

 
  3.

A new round of dealership acquisitions involves veterans such as Mack McLarty (a former White House Chief of Staff) and newcomers such as Soros (by George!) Fund Management.

 
  4.

The auto industry loves a horse race. So, this raised question isn’t surprising: “Can Detroit beat Google to the self-driving car?”

 
  5.

The man who steered Detroit out of bankruptcy is taking on another tough job: mediating settlements between Volkswagen and legions of VW vehicle owners.

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To see all the day's dealer news and information, go to WardsAuto.com/Dealers.  

 

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