Welcome to The WardsAuto Dealer 5 - we've put together important items from WardsAuto.com and across the Internet. So let's go:
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Dealerships consider customer test drives as vital, even though certain people wave them off. (And one crook thinks a dealer demo is a great getaway car.) |
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Some dealerships sell prepaid maintenance plans, others give them away. They’ll sell – if they make the F&I menu cut, say their advocates. |
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When it comes to paid search, perhaps there is no more critical metric than impression share, a term which should be committed to memory and is conveyed as a percentage figure. Do you understand your impression share? Read our blog post to learn more. |
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The case is closed on dealer closing fees – at least in South Carolina where the state Supreme Court ruled them as illegal. Cost to a dealership that lost the case: $2.8 million. |
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Will dealerships someday sell flying cars? Bold technologies aim to put cars in the sky. |
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| 5. |
Here are five scary numbers that tell the gruesome story of a big automaker in a bad way. |
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