Welcome to The WardsAuto Dealer 5 for Tuesday, September 23. To start your day, we've put together important items from WardsAuto.com and across the Internet. So let's go:
1. |
If a customer declines your recommended services, don’t take it personal. But stay in touch. Our fixed-ops expert tells what and what not to do. |
2. |
Cadillac is packing up and heading to a trendy Manhattan district to bask in hipness and spit out a marketing strategy that conquers competitors. We've seen this movie before. |
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A new study indicates some consumers calling dealerships are lucky the phone is even answered. Ouch. The moral of the story: People call dealers to buy things, not chit-chat. |
4. |
Dealers in China do what they want, without thinking much of the effect on the brand image. If a U.S. Honda dealer held an event like this one, American Honda might be on the phone. |
5. |
Name a business where expensive inventory is kept outside in the open. Hint: It's not jewelry stores. Three San Francisco dealerships got ripped off big time by nighttime thieves with lavish tastes in cars. |
To see all the day's dealer news and information, go to WardsAuto.com/Dealers.
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