Customers who walk into a Rick Case dealership are greeted by a manager and get both the manager’s card and the dealership owner’s card, including cell and home phone numbers.

That’s unusual for a high-volume multiline dealer with many stores and more than 1,000 employees. But Rick Case swears it’s one of the secrets to the success of the auto group with stores that regularly show up on the WardsAuto Dealer 500. Flagship Rick Case Honda is No.15 this year.

Associates go the extra mile when they know customers can call up the owner, he says. “Treat customers as your best friends.”

There are 15 Case dealerships: Honda and Hyundai in Cleveland; Audi, Mazda, Hyundai and Kia in Atlanta; Honda, Acura, Hyundai, Volkswagen and Fiat in South Florida.

That number jumps to 18 this year when the Cases will add Alfa Romeo, Maserati and Kia to the fleet in South Florida. 

The Case dealerships sold more than 40,000 new and used units last year. They expect to sell 44,000 this year.

The dealership group ranks No.51 on the WardsAuto Megadealer 100 with total revenues of nearly $900 million. Case opened his first dealership in 1962 in Akron, OH.

He attributes business success to customer retention and the group’s unique culture of customer service.