Dealers Who Focus On Direct Search Referral Traffic To Their Web Sites Are Missing The Bigger Picture, According To A New AutoTrader.com White Paper

ATLANTA, Oct. 23, 2012 /PRNewswire/ -- There's no question that consumers use search engines in the car shopping process, but a new white paper from AutoTrader.com sheds light on just how and when they are turning to those tools—and it's a lot different from what is...