Greg Miller has a long-time love affair with Toyota Land Cruiser SUVs. As a kid, his heart was stolen when he saw a powder-blue FJ40 at a Colorado dealership where his dad worked as a parts manager.

“I climbed in and pretended to drive,” he says. He bought his first used FJ40 soft top when he was 18. “Since then I’ve probably owned 100 of them.”

Miller heads the Sandy, UT-based Larry H. Miller Group of Companies, founded by his late father, Larry Miller, who in 1979 bought his first dealership, a Toyota store in Murray, UT.

Today, the family company owns a wide portfolio of holdings ranging from the Utah Jazz pro basketball team to movie theaters to 55 dealerships in seven states.

Greg Miller managed some of those dealerships before becoming CEO in 2008, a year before his father died. The son is adventurous, yet cautiously aware of risks. That combination of traits has aided him in business and in an unusual project that began after he decided to set a global driving record in his beloved vehicle.

“The idea for Expeditions 7 was hatched with my friend Scott Brady, who has been an adventure traveler for most of his life,” says Miller, 47. “We were sharing war stories about our travels a few years ago and I said, ‘Wouldn’t it be cool if you could drive the same vehicle on all seven continents?’

“Scott said: ‘That’s never been done, but we should do it.’”

With Miller’s financial backing and Brady’s logistic experience, E7 became a reality with the ambitious goal of driving Land Cruisers in non-consecutive trips across North America, Europe, Russia and Siberia, Australia, Africa, Antarctica and South America.  

“We have followed many of the most historic overland travel routes, including Trans-Iceland, NordKapp in Norway, Russia’s Road of Bones, the Canning Stock Route in Western Australia, and Trans-Africa,” says Brady, a U.S. Air Force veteran who is co-founder and chairman of Overland Journal, an adventure travel magazine.